[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vsuz.sk\/problemy-ktorym-celi-influencer-marketing\/#Article","mainEntityOfPage":"https:\/\/www.vsuz.sk\/problemy-ktorym-celi-influencer-marketing\/","headline":"Probl\u00e9my, ktor\u00fdm \u010del\u00ed Influencer marketing","name":"Probl\u00e9my, ktor\u00fdm \u010del\u00ed Influencer marketing","description":"V roku 2017 podniky vynalo\u017eili 2 miliardy dol\u00e1rov na influencer marketing prostredn\u00edctvom platformy Instagram. O\u010dak\u00e1va sa, \u017ee tento po\u010det sa … ","datePublished":"2018-10-17","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.vsuz.sk\/author\/#Person","name":"","url":"https:\/\/www.vsuz.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vsuz.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vsuz.sk\/wp-content\/uploads\/img_a294700_w16663_t1545062955.png","url":"https:\/\/www.vsuz.sk\/wp-content\/uploads\/img_a294700_w16663_t1545062955.png","height":0,"width":0},"url":"https:\/\/www.vsuz.sk\/problemy-ktorym-celi-influencer-marketing\/","about":["Online"],"wordCount":407,"articleBody":"V roku 2017 podniky vynalo\u017eili 2 miliardy dol\u00e1rov na influencer marketing prostredn\u00edctvom platformy Instagram. O\u010dak\u00e1va sa, \u017ee tento po\u010det sa p\u00e4\u0165n\u00e1sobne zv\u00fd\u0161i a dosiahne v roku 2020 10 mili\u00e1rd dol\u00e1rov. Je zrejm\u00e9, \u017ee influencer marketing je dnes ve\u013ek\u00fdm biznisom a v bud\u00facnosti sa to bude len zvy\u0161ova\u0165, preto\u017ee v\u00e4\u010d\u0161\u00ed rozpo\u010det sa presunie z hlavnej marketingovej taktiky na marketingov\u00e9 strat\u00e9gie ovplyv\u0148ovania.Spolo\u010dnosti zistili, \u017ee influencer marketing je \u00fa\u010dinn\u00fd sp\u00f4sob, ako oslovi\u0165 cie\u013eov\u00e9 publikum v online priestore prostredn\u00edctvom autentick\u00fdch a d\u00f4veryhodn\u00fdch pou\u017e\u00edvate\u013eov soci\u00e1lnych m\u00e9di\u00ed. Ale zatia\u013e \u010do v\u00fdhody s\u00fa jasn\u00e9, nie je tak jasn\u00e9, ak\u00e9 s\u00fa niektor\u00e9 z najd\u00f4le\u017eitej\u0161\u00edch v\u00fdziev, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 v\u00fdsledky marketingov\u00e9ho programu. S oh\u013eadom na to sa pozrime na najv\u00e4\u010d\u0161ie probl\u00e9my, ktor\u00fdm dnes \u010del\u00ed odvetvie influencer marketingu:1) Obtia\u017enos\u0165 pri h\u013eadan\u00ed spr\u00e1vneho influenceraInfluencer marketing dnes nie je tak jednoduch\u00fd ako h\u00e1dzanie pe\u0148az\u00ed na celebrity. Niektor\u00ed m\u00f4\u017eu poveda\u0165, \u017ee je to aj umeleck\u00e1 forma. Iba spojenie spr\u00e1vnej zna\u010dky a prav\u00e9ho influencera povedie k naj\u00faspe\u0161nej\u0161\u00edm marketingov\u00fdm kampaniam.2) Ignorovanie kontextovej anga\u017eovanostiMarketingov\u00ed pracovn\u00edci sa nem\u00f4\u017eu spolieha\u0165 v\u00fdlu\u010dne na influencera s\u00a0najv\u00e4\u010d\u0161\u00edm po\u010dtom sledovate\u013eov.Na prv\u00fd poh\u013ead m\u00f4\u017ee ma\u0165 influencer ve\u013ek\u00fa priemern\u00fa mieru anga\u017eovanosti. Ale ak sa pozriete pozorne, m\u00f4\u017ee to by\u0165 hor\u0161ie alebo lep\u0161ie, ke\u010f uverej\u0148uj\u00fa konkr\u00e9tne t\u00e9my. By\u0165 schopn\u00fd rozpozna\u0165, o\u00a0ak\u00e9 \u00a0t\u00e9my ide, je k\u013e\u00fa\u010dom k \u00faspechu marketingovej kampane.3) Nedostatok sk\u00fasenost\u00ed Pod\u013ea spolo\u010dnosti Statista pou\u017e\u00edvaj\u00fa pribli\u017ene 2 miliardy u\u017e\u00edvate\u013eov internetu soci\u00e1lne m\u00e9di\u00e1. Pok\u00faste sa n\u00e1js\u0165 publikum, ktor\u00e9 je relevantn\u00e9 pre va\u0161e podnikanie a priemysel. N\u00e1jdete ho. Ste v priemysle farmaceutick\u00fdch alebo finan\u010dn\u00fdch slu\u017eieb? N\u00e1jdite \u013eud\u00ed, ktor\u00ed o\u00a0\u0148om zdie\u013eaj\u00fa my\u0161lienky.Tie spolo\u010dnosti, ktor\u00e9 maj\u00fa zl\u00e9 sk\u00fasenosti s influencer marketingom, nemusia by\u0165 v skuto\u010dnosti nevhodn\u00e9 pre tento druh marketingu. Probl\u00e9mom m\u00f4\u017ee by\u0165, \u017ee si jednoducho zvolili nespr\u00e1vneho influencera pre svoju zna\u010dku.Hlavn\u00fdm probl\u00e9mom pre modern\u00e9 podniky je, \u017ee neexistuje \u017eiadny sp\u00f4sob, ako by mohli vidie\u0165, ako by ich kampa\u0148 mohla vystupova\u0165 s in\u00fdm influencerom.                                                                                                                                                                                                                                                                                                                                                                                        3.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Probl\u00e9my, ktor\u00fdm \u010del\u00ed Influencer marketing","item":"https:\/\/www.vsuz.sk\/problemy-ktorym-celi-influencer-marketing\/#breadcrumbitem"}]}]