[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vsuz.sk\/online-reklamne-trendy-v-europe\/#Article","mainEntityOfPage":"https:\/\/www.vsuz.sk\/online-reklamne-trendy-v-europe\/","headline":"Online reklamn\u00e9 trendy v Eur\u00f3pe","name":"Online reklamn\u00e9 trendy v Eur\u00f3pe","description":"Maloobchod sa pohybuje online Bud\u00facnos\u0165 maloobchodu je kombin\u00e1ciou offline aj online sveta. To znamen\u00e1, \u017ee pre fyzick\u00e9 predajne potrebuj\u00fa podniky … ","datePublished":"2019-07-23","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.vsuz.sk\/author\/#Person","name":"","url":"https:\/\/www.vsuz.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c607f8cdeb628e1fda71e81e0cbb10854858a188adc366641de57f1cadca520c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vsuz.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vsuz.sk\/wp-content\/uploads\/img_a303630_w2024_t1564174467.jpg","url":"https:\/\/www.vsuz.sk\/wp-content\/uploads\/img_a303630_w2024_t1564174467.jpg","height":0,"width":0},"url":"https:\/\/www.vsuz.sk\/online-reklamne-trendy-v-europe\/","wordCount":361,"articleBody":"Maloobchod sa pohybuje onlineBud\u00facnos\u0165 maloobchodu je kombin\u00e1ciou offline aj online sveta. To znamen\u00e1, \u017ee pre fyzick\u00e9 predajne potrebuj\u00fa podniky aj digit\u00e1lny dotykov\u00fd bod. Ned\u00e1vny prieskum dokonca uk\u00e1zal, \u017ee pokia\u013e ide o n\u00e1kupy potrav\u00edn, 50% predaja v re\u017eime offline je ovplyvnen\u00e9 digit\u00e1lnym.Dobr\u00fdm pr\u00edkladom je tu Carluccio’s, talianska re\u0161taura\u010dn\u00e1 sie\u0165 s desiatkami miest v celej Ve\u013ekej Brit\u00e1nii. V m\u00e1ji 2018, re\u0165azec ozn\u00e1mil zatvorenie 34 re\u0161taur\u00e1ci\u00ed, tak\u017ee nikto ne\u010dakal, \u010do sa bude dia\u0165 \u010falej. Ako povedal James Backhouse , marketingov\u00fd riadite\u013e spolo\u010dnosti Carluccio: \u201eNa\u0161\u00edm cie\u013eom bolo vyvin\u00fa\u0165 webov\u00fa str\u00e1nku, ktor\u00e1 urobila z\u00e1klady naozaj dobre – a z\u00e1rove\u0148 demon\u0161trova\u0165 pr\u00edbehy o zna\u010dke a produktoch a bezprobl\u00e9movo prepoji\u0165 elektronick\u00fd obchod.\u201cSpolo\u010dnos\u0165 spolupracovala s BigCommerce a investovala 10 mili\u00f3nov libier do re\u0161tartu zna\u010dky. Ve\u013ek\u00e9 mno\u017estvo invest\u00edci\u00ed bolo vynalo\u017een\u00e9 na vylep\u0161enie lokality, ktor\u00e1 bola premenen\u00e1 na platformu elektronick\u00e9ho obchodu a obsahu.Mobiln\u00e1 reklamaNajv\u00fdznamnej\u0161ou v\u00fdhodou mobilnej reklamy je, \u017ee pom\u00e1ha poskytova\u0165 cielen\u00fd obsah reklamy v r\u00f4znych form\u00e1ch a form\u00e1toch, vr\u00e1tane webov\u00fdch str\u00e1nok a aplik\u00e1ci\u00ed. Je to tie\u017e jeden z najvhodnej\u0161\u00edch sp\u00f4sobov online reklamy, preto\u017ee v\u00e4\u010d\u0161ina \u013eud\u00ed pou\u017e\u00edva svoje smartf\u00f3ny nieko\u013ekokr\u00e1t denne. V skuto\u010dnosti sa zd\u00e1, \u017ee teraz str\u00e1vime na na\u0161ich telef\u00f3noch a\u017e \u0161tyri hodiny denne .Kontextov\u00e1 reklama\u00a0 Kontextov\u00e1 reklama klesla v popularite, ke\u010f sa obchodn\u00edci za\u010dali viac zameriava\u0165 na reklamu a presmerovanie na z\u00e1klade publika. V \u00e9re post-GDPR sa personaliz\u00e1cia zmen\u0161ila a kontextov\u00e1 reklama rob\u00ed comeback.Preto\u017ee spolo\u010dnosti nedok\u00e1\u017eu zhroma\u017e\u010fova\u0165 \u00fadaje o \u013eu\u010foch bez ich s\u00fahlasu, zacielenie na jednotlivcov na z\u00e1klade typu obsahu, ktor\u00fd si prezeraj\u00fa online, sa jav\u00ed ako spr\u00e1vna vec.Kontextov\u00e1 reklama m\u00f4\u017ee by\u0165 dokonca silnej\u0161ia ako vysoko cielen\u00e1 reklama len preto, \u017ee poskytuje preh\u013ead o type obsahu, ktor\u00fd m\u00f4\u017ee zna\u010dka vytvori\u0165, aby mohla by\u0165 relevantn\u00e1 pre svoje publikum pri prezeran\u00ed webovej str\u00e1nky.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online reklamn\u00e9 trendy v Eur\u00f3pe","item":"https:\/\/www.vsuz.sk\/online-reklamne-trendy-v-europe\/#breadcrumbitem"}]}]